It starts off with a story about how America was a place inspired by rhetoric. At first our founders, allowed rhetoric to maintain a large presence in higher education. They also used it in their everyday life and was recognized for their effort by being called "Cicero". The idea of having rhetoricians leaders who would be neutral umpires for the country fell apart during the 1800s. These supposedly disinterested leaders had shown an interest which lead to many fraction being form.
This chapter goes over logical fallacies and they all come down to bad proof, bad conclusion, and a disconnect between bad proof and conclusion. You should learn how to detect fallacies and get away with them if you choose to use them because if caught by your audience it can hurt your ethos. False comparison- two things are similar so they must be the same. Bad example- The example the persuader uses to prove a point is false, unbelievable, irrelevant, or wrongly interpreted.
This chapter explains how logos is used in arguments. logos appeals to a person's logic. formal logic is an argument in its self: you start with something true, follow it with another truth and you reach a conclusion that must be true. there are two types of logic: deductive and inductive.
Use selflessness for personal gain. Act as if the choice you advocate hurts you personally. If you are nervous use the butterflies you have in your stomach against the crowd because you will gain sympathy. Ethos works bests when it disguises its own trickery.
Convert a character into a tool of persuasion. A good tool to use is the argument tool. People are more receptive and attentive towards you because everyone loves a good argument. Persuasion alert is a good way to make people listen it makes them procrastinate and then do it. Virtue is also "schoolmarish" to the ear.
Eminem's rules of decorum - The agreeable side of ethos. Decorum: your audiences find you agreeable if you do what they like. Ethos originally means habitat in greek which means as in the habitat that animals live in. Other ways to make people like you is doing stuff above your rank. For example, when being interviewed for a job dress above your rank, you will most likely have a higher chance of being hired.
The invisible argument - A personal tale of unresisted persuasion. Try this in a meeting: answer someone who expresses doubt about your idea with "okay, lets tweak it." Then focus on revising the idea as if the group had already accepted it. Opening up your eyes is also opening up your mind to other's ideas in my opinion. Put your head together to come up with something that everyone likes.
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